Enrolled: Will Digital Marketing Replace Traditional Marketing?
News and Techniques in Enrollment Marketing
A Small Religious University In West Texas Foreshadows What May Become Of Higher Education (Forbes)
Hardin-Simmons University (HSU) was founded in 1891 in Abilene, Texas with the mission “To bring young men and women to Christ; to teach them of Christ; to train them for Christ” and has remained a pillar of the Baptist community in West Texas ever since. But as the school began to experience the financial hardships that are affecting all too many campuses as of late, university leadership responded in a manner that is emblematic of a troubling and perilous trend in American higher education.
From Crisis Comes Opportunity: 3 Coronavirus-Related Evolutions Higher Ed Enrollment Marketers Must Know (Digital Media Solutions)
On May 7, Digital Media Solutions® (DMS) joined LeadsCouncil for the latest LeadsCouncil Leadership Series webinar, “From Crisis Comes Opportunity: Higher Ed During & After COVID-19.” During this virtual presentation, higher education industry leaders Cliff Libby, EVP & General Manager of Education at DMS and Michael Tolmie, Managing Director, Marketing at National Education Partners, spoke with moderator Rustam Irani, VP of Growth & Strategy at DMS, about the impact COVID-19 has had on the higher education industry. In this article, we’ll dive into the webinar’s top three takeaways for higher education marketers.
5 Ways Brands Can Reinvent Their Digital Marketing Strategy (Entrepreneur)
We are all doing our best to cope under the current circumstances, and I believe that within adversity lies an opportunity to change, evolve and adapt.
Why Are Marketing Email Open Rates Increasing? (CMS Wire)
Open rates on marketing emails rose over the past four weeks as companies lean toward email to connect with customers, a report from HubSpot found. HubSpot, which provides CRM and marketing automation software, has been running numbers on marketing emails through the COVID-19 crisis and found steady growth in both marketing emails sent and marketing emails opened.
Admissions and Social Media Advertising (Inside Higher Ed)
These are anxious and uncertain times for our industry. And while there’s no shortage of advice on how to navigate what’s ahead, there’s real concern over how marketing will function within institutions of higher education.
Transitioning to Online Courses: A Quick Guide to Creating, Delivering and Marketing Online Education (Higher Education Marketing)
The events of the past few weeks have changed the world in many ways, upending the personal and professional lives of many people all over the world. While it is not the only industry that has felt the impact of the COVID-19 outbreak, the education sector has been particularly affected, with schools around the globe forced to shut to ensure the safety of their communities.
3 Strategies For Higher Education Institutions To Boost Fall 2020 Yield (Digital Media Solutions)
Although the effects of the coronavirus and efforts to slow its spread can be felt across many American industries, higher education has stood out as one of the most severely impacted. With so much uncertainty about what the fall 2020 semester may look like, taking actions to increase the yield for the upcoming semester may be more important than ever for many higher education institutions.
Will Digital Marketing Replace Traditional Marketing? (Business 2 Community)
How many years have marketers been beating the “traditional marketing is dead” drum? Since the old dial-up modem sound became synonymous with the world wide web? Probably.
Please feel free to forward this Newsletter to Enrollment Marketers that you feel would benefit from seeing the latest enrollment marketing news!
All the best,
Nick
Partner
Enrola Media®
831-297-0035 (9 am - 6 pm EST)
352 Meder Street, Santa Cruz, CA 95060
www.enrola.us