Enrolled: A Year of Chaos and Flexibility

A Year of Chaos and Flexibility (InsideHigherEd)

For recruiting and judging students, colleges face the reality that they may not be able to visit high schools or rely on their rubrics. The outcomes are expected to be particularly bad for disadvantaged students.

Colleges Encourage Enrollment With Innovative Recruitment Strategies (Digital Media Solutions)

By now, many students have likely been informed of how their colleges and universities plan to handle the upcoming fall semester. While many students are back on campus, other higher education institutions opted for fully online models or a hybrid of both modalities. However, with so much unknown about the duration of the pandemic and whether the current education models will be successful, figuring out how to boost enrollments is a high-priority issue for enrollment marketers. Many higher education institutions are faced with limitations on previous recruitment strategies and wariness from students and parents. Inventive recruitment strategies that address concerns about culture, value and career building initiatives may be the ticket to steady and increased enrollments.

8 Innovative Ideas For Higher Education Right Now (Forbes)

In the months since the world has been embroiled in a global pandemic, there has been considerable dialogue and debate about how higher education should both cope with its immediate threat while also considering pivots toward new models and innovations for the future. And for as many quotes as there have been about “never letting a crisis go to waste,” the reality is that most universities are indeed wasting it. Higher education leaders have been utterly consumed by the here and now. Somehow, they must create the time and intentionality for innovation. Here are 8 ideas worth implementing immediately:

University of Arizona’s Big Online Push (InsideHigherEd)

Former for-profit Ashford University, which enrolls 35,000 students, will become the new, nonprofit University of Arizona Global Campus.

8 Tips for Marketing to College Students Online (Pacific 54)

The market for students looking at prospective colleges and universities is competitive – and the competition is growing every year. That means you need a smart strategy for marketing to college students. Want to create a marketing strategy that helps you stand out from your competition and draws in potential students? Then you need to follow these 8 tips for success.

10 Email Marketing Challenges You Can Fix Right Now (Business 2 Community)

Email marketing seems easy enough, right? Perhaps sending a bunch of emails to a bunch of people will work and you can sit back and watch the magic happen. Unfortunately, it doesn’t. Email marketing is an effective way to market for great returns, but it does come with its own set of unique challenges. These challenges can be overcome easily if you understand your audience and take the necessary steps to fix the challenges you face with analysis, testing, and other methods.

The Secret to Better Email Marketing (Built In)

Email marketing is all about personalization, but that doesn’t mean you have to do everything from scratch every time. Instead, use templates to improve your process.

Top 10 digital marketing trends in the education sector (YourStory)

It’s 2020 and we are becoming digital-savvy than ever! Owing to the digital revolution, we have become accustomed to the digital realm. From work-from-home to online shopping to food ordering, everything is possible via digital means. The digital revolution has also brought a paradigm shift in the education sector. From admissions to learning, everything is possible by deploying online resources and digital tools.

Please feel free to forward this Newsletter to Enrollment Marketers that you feel would benefit from seeing the latest enrollment marketing news!

All the best,

Nick

Partner, Enrola Media®